UTVUnderground.com Presents: RJ Anderson XP1K3
The heavily anticipated offroad viral video “XP1K3” was launched today via UTVUnderground.com. The third installment of the wildly successful film franchise features the driving skills of three time offroad champion, RJ Anderson. UTVUnderground.com and motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” hit the launch button this morning after debuting the new video to a crowd of over five thousand at Polaris Camp RZR West, in Glamis, California over the weekend. The video launched worldwide today, in conjunction with the opening day of the Specialty Equipment Market Association trade show (SEMA). It is also premiering in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick up a free XP1K3 shirt while supplies last.
XP1K3 is six minutes of full throttle, turbo powered, mind bending offroad action! RJ Anderson fearlessly attacks massive jumps, high speed drifts, and treacherous man made terrain in his custom 200 horsepower RZR XP Turbo. XP1K3 was shot in the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards and features an array of massive manmade obstacles spread out over six locations near Youngstown, Ohio. Tony Vanillo and his team of dirt and ramp engineers at OffRoad Management Group brought the insane obstacle course to life.
“For our third installment of the XP1K franchise, we put RJ in a variety of urban decay settings and created some incredibly challenging stunts. His car control for this chapter had to be spot on and it was. There were no airbags to jump into or safety wires to catch him. RJ executed all of these stunts for real. This is not Hollywood! There is no CGI lot’s of real smoke, but no mirrors! And no other machine on the planet can do what we dreamed up it had to be a RZR. ,” stated CoDirector Matt Martelli.
The XP1K viral film series has accrued more than 16 million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized, branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
“I am stoked to finally share XP1K3 with the world! I think people are going to be blown away. To be honest, I wasn’t sure if I could pull off all of these stunts! It’s crazy to think we accomplished this all on the Polaris RZR platform,” stated XP1K3 star and offroad Champion, RJ Anderson.
XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, Fuel Customs and Next Level Motorsports / Aluminum.
Directed by The Martelli Brothers – Produced by UTVUnderground.com & Mad Media
Photography by Mad Media
See the XP1K3 RZR Feature Vehicle Story Here: XP1K3 FEATURE VEHICLE
To learn more about XP1K3 and see all of the videos and photos surrounding the campaign visit: www.XP1K3.com
UTVUnderground.com is the worlds fastest growing all inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the goto site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
About RJ Anderson
RJ Anderson is part of the new breed of offroad racers. Beginning his 4wheel offroad racing career at the age of 14, RJ is well ahead of the curve. Fast forward and now at age 22 RJ is a professional short course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, SuperLite Challenge Cup Winner, TORC series Rookie Of The Year, Pro2 Rookie of the year and a Two time ProLite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of offroad racing. See more at www.RJ37.com