November 4, 2014, San Diego, CA-The most anticipated off-road viral video of 2014, “XP1K2” went live today at http://youtu.be/jxTvMaJBT3c. UTVUnderground.com and motorsports production powerhouse Mad Media hit the launch button this morning after debuting the new video to a crowd of thousands at Polaris Camp RZR West, in Glamis, California over the weekend.
“XP1K2” is a seven-minute onslaught of intense off-road road action, set in a massive 600-acre forest near Mt. Baker, Washington. The video stars Off-Road Racing Champion RJ Anderson, driving a custom Holz Racing built Polaris RZR XP 1000 Side-by-Side (SxS), complete with a Polaris ProStar® 1000 Muzzys Performance engine and custom Walker Evans racing shocks. The “XP1K2” crew, including Tony Vanillo and his team of dirt and ramp engineers at the Off-Road Management Group, transformed the remote wooded location into a stunning array of creative obstacles, which included more than 20 natural terrain and man-made works of (terrifying) art. Spoiler alert – RJ Anderson reclaims the world record for a distance jump in a SxS – and does so by clearing a death-defying 100-foot gap!
More than a year of planning went in to the development and execution of the “XP1K2” campaign. It took the build team of 10, more than a month to carve out the heart-stopping playground as multiple obstacles featured hand built “ladder trail” which required two to three days each to weld, cover in wood and secure safely. The Mad Media crew of 40 then spent 14 days on location battling wind, rain, mud and fog to capture each of their incredible imagined obstacles.
“We wanted every stunt in “XP1K2” to be sketchier and more gnarly than our first video. Bigger jumps, bigger gaps, crazier driving…it was all about showing the viewer that RJ is constantly on the edge of disaster,” said “XP1K2” Co-Director and Mad Media CEO Matt Martelli.
The setting for “XP1K2” was no accident. The die-hard SxS enthusiasts that frequent the forums on UTVUnderground.com have been begging for something relatable (like a full blown trail video), since XP1K went live last year.
“When we discussed the vehicles Polaris was launching in 2015, it was obvious they were putting some love and attention back into their trail riding customers, and we thought it would be fitting to give a nod to that,” said Joey DiGiovanni, CEO of UTVUnderground.com. “Of course this video showcases some extremely dangerous stunts and we don’t want anyone at home to try to replicate them! But we’re very proud of the fact that we captured that feeling of ripping up and down trails at full speed – RJ and the boys at Mad Media have once again reset the bar!”
Next up on the “XP1K2” calendar is a Director’s Cut, which will include loads of extra footage not used in the main clip – cut to an over-the-top soundtrack.
“There was so much great footage from this shoot it was gut-wrenching to leave out all the incredible angles we captured stunt to stunt,” said “XP1K2” Co-Director/Editor and Mad Media COO Joshua Martelli. “We wanted to keep this edit fast, loud and fluid, and not fall prey to the over-produced slo-mo reprise style that so many videos feature these days. The best compliment we’ve heard so far was from our executive producers nine year old who said it felt like a video game! Perfect.”
An all GoPro clip and “Making Of” film are in the “XP1K2” postproduction pipeline as well.
For more information on “XP1K2”, including a complete photo gallery and vehicle specs, visit “XP1K2”.com
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About Polaris Industries
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufacturers and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiled and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Axiam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.