CBS Evening NEWS - Katie Couric - RHINO story!!
- Thread starter 450grl
- Start date
Check out the story:
Yamaha's Rhino: For Some A Deadly Ride - CBS News
I was interviewed by Myron for about an hour. Then we traded emails for quite some time. Here is my piece:
Yamaha's Rhino: For Some A Deadly Ride - CBS News
I was interviewed by Myron for about an hour. Then we traded emails for quite some time. Here is my piece:
Check out Google News for Yamaha. I've got the Yamaha Response on the top returns.
Negative ghost rider, bitching at CBS and snitching to NBC will do nothing but prove people are watching so they can sell commercial time for more $$$. Plus sharks & lawyers have a professional courtesy relationship...get it.Good idea, Joey - tap into their competitive natures.....tell NBC that CBS is airing incorrect information....see if they want to air the REAL story! Hmmmmmm
You REALLY want to wake them up, bypass bitching at CBS, go directly to the people that sponsor/advertiser during the “CBS Evening News” tell them you are boycotting their products, not just the ones they are advertising but include the ones the parent company owns(be prepared, do your homework & know which ones). Hit them where it hurts, in this recession economy advertisers reluctant to spend $$ due to being associated with a company spreading misinformation will send a wakeup call. Cite quotes from “The Truth about Rhinos” memo or forward the link. Be professional but direct, use references that are solid and upstanding.
You really want to hurt them, go after the money.
This is the person at CBS that sent me the transript:
McNair, Sonya - [email protected]
Not sure what good that will do...
McNair, Sonya - [email protected]
Not sure what good that will do...
Yamaha Launches Rally Around the Rhino Widget
Upload the Widget and Support the Rhino and Off-Road Industry at Truth About Rhino
CYPRESS, Calif. – August 5, 2009 – Yamaha Motor Corp., U.S.A., in support of the TruthAboutRhino.com Web site, has launched the Rally Around the Rhino widget – an icon available for downloading onto any online site or page with a direct link to Truth About Rhino. The Rally Around the Rhino widget enables off-road enthusiasts and their online community friends show their support for the Rhino and the entire Side-by-Side (SxS) industry.
“Since launching the TruthAboutRhino.com we have seen a tremendous positive response from our customers, dealers and the entire off-road industry,†said Steve Nessl, Marketing Manager for Yamaha’s ATV & SxS Group. “Our customers are the people who support the Rhino the most, and the Web site gives them a home for their collective voice – one the general news media and other parties outside of the industry have yet to recognize. By downloading the new Rally Around the Rhino widget, our fans can help us educate the general public and combat some of the negative and inaccurate information that’s out there.â€ÂÂ
The widget is currently available for download by visiting Truth About Rhino. To download the widget simply click on the “share†button in the bottom right hand corner and copy and paste the html code into your personal Web site content. Or, by clicking on this link or the “Download this Widget†link on the Truth About Rhino Web site, you can simply follow the instructions provided for the individual online media outlets.
The Truth About Rhino Web site was created to provide accurate information about Yamaha and its Rhino SxS vehicles, to combat the recent flurry of inaccurate information and negative advertisements targeting the vehicle, and to encourage Rhino customers and the off-road industry to show their support for the SxS segment as a whole. By adding the Rally Around the Rhino widget to any online media site including personal blogs, Web sites or FaceBook and My Space pages, fans can show their support and link to up-to-date information regarding the Truth About Rhino. Yamaha also recently updated the Truth About Rhino Web site with RSS feed capabilities. Visit the site and sign up today to begin receiving updates directly into your reader or browser regarding the Yamaha Rhino.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit America's Most Diverse - Yamaha Motor Corporation, USA, Home.
###
SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.
Upload the Widget and Support the Rhino and Off-Road Industry at Truth About Rhino
CYPRESS, Calif. – August 5, 2009 – Yamaha Motor Corp., U.S.A., in support of the TruthAboutRhino.com Web site, has launched the Rally Around the Rhino widget – an icon available for downloading onto any online site or page with a direct link to Truth About Rhino. The Rally Around the Rhino widget enables off-road enthusiasts and their online community friends show their support for the Rhino and the entire Side-by-Side (SxS) industry.
“Since launching the TruthAboutRhino.com we have seen a tremendous positive response from our customers, dealers and the entire off-road industry,†said Steve Nessl, Marketing Manager for Yamaha’s ATV & SxS Group. “Our customers are the people who support the Rhino the most, and the Web site gives them a home for their collective voice – one the general news media and other parties outside of the industry have yet to recognize. By downloading the new Rally Around the Rhino widget, our fans can help us educate the general public and combat some of the negative and inaccurate information that’s out there.â€ÂÂ
The widget is currently available for download by visiting Truth About Rhino. To download the widget simply click on the “share†button in the bottom right hand corner and copy and paste the html code into your personal Web site content. Or, by clicking on this link or the “Download this Widget†link on the Truth About Rhino Web site, you can simply follow the instructions provided for the individual online media outlets.
The Truth About Rhino Web site was created to provide accurate information about Yamaha and its Rhino SxS vehicles, to combat the recent flurry of inaccurate information and negative advertisements targeting the vehicle, and to encourage Rhino customers and the off-road industry to show their support for the SxS segment as a whole. By adding the Rally Around the Rhino widget to any online media site including personal blogs, Web sites or FaceBook and My Space pages, fans can show their support and link to up-to-date information regarding the Truth About Rhino. Yamaha also recently updated the Truth About Rhino Web site with RSS feed capabilities. Visit the site and sign up today to begin receiving updates directly into your reader or browser regarding the Yamaha Rhino.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit America's Most Diverse - Yamaha Motor Corporation, USA, Home.
###
SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.
Lets band together and fight this guys!! I love the boycott idea...lets get a gameplan together!
we need to start a task force or some thing whats next polaris kawasaki honda the list keeps going take a smart car and drive it like that and see what happens.
MEDIA ALERT – YAMAHA RESPONSE TO CBS NEWS STORY
Go to TruthAboutRhino.com for Accurate Information
CYPRESS, Calif. – August 4, 2009 – The following is an official statement from Yamaha Motor Corp., U.S.A., in response to the recent CBS News story. This statement can be attributed to Yamaha Motor Corp., U.S.A. Please go to Truth About Rhino for more information.
Safety drives everything we do at Yamaha. We are proud of the safety record and safety features of the Yamaha Rhino, which has skyrocketed in popularity due to its exceptional reliability, safety and versatility.
Over 150,000 Rhino owners have used the vehicles safely, including the U.S. military, border patrol, and a growing number of law enforcement agencies, fire fighters and other first responders. In fact, more than 99 percent of Rhino owners have operated their vehicles safely and responsibly over millions of hours of use. The Rhino has won virtually every “first in class†award and top safety ratings in independent reviews since its introduction.
The popularity of the Rhino, and the fact that it represents a new category of off-road motorized vehicles, has made it a target for some plaintiffs’ lawyers who increasingly use the Internet, television advertisements and the news media to attract clients. As the first trial dates approach in personal injury litigation in various courts, some law firms have embarked on a misleading publicity campaign to influence potential jurors and/or the outcomes of these cases, and to solicit potential clients. Yamaha will properly deal with these cases in the courtroom based on all the relevant evidence and a fair opportunity to be heard.
Unfortunately, these law firms successfully convinced CBS News to help further their disingenuous publicity campaign, and the network aired a story on the Rhino that included inaccurate, incomplete and false information.
To begin with, CBS featured an incident involving Justin Miller, but failed to mention that Mr. Miller was driving a heavily modified Rhino. As the photo of that Rhino posted on CBS's own website reveals and the investigating officer testified -- the Rhino Miller was driving had an extended cage structure, and what looks to be a back seat bolted to the rear cargo bed. The vehicle's owner signed a waiver for his purchase of a "Custom Rhino" stating that the vehicle has "additional third party parts and accessories not offered by the manufacturer" and releasing all claims against the dealer and "all other persons and entities" related to the purchase of the vehicle.
The CBS story also shows security camera footage of an incident involving Zach Murray, a former employee at a Yamaha dealership who is currently a plaintiff with his own pending lawsuit. In a post-incident letter to his employer, Mr. Murray wrote that he intentionally stepped out of the overturning vehicle. Although CBS was made aware of Mr. Murray's letter, they neglected to include mention of it in their story.
In addition, Mr. Murray was not wearing a seatbelt or a helmet. He was operating the vehicle on pavement then made a sharp, high-acceleration turn, and did not stay inside the vehicle.
A more complete version of the security camera tape shows two other vehicles being driven recklessly on the same stretch of pavement where the accident occurred, suggesting that an atmosphere of horseplay existed just prior to Murray's crash, and that the only reason for Murray to be making a sharp, high acceleration turn was to also engage in horseplay.
In a separate part of the story, CBS cites documents that discuss an early pre-prototype vehicle that had a different design than, and no relation to, the Rhino that is on the market today. Despite being told weeks ago that it would be false to imply that these documents relate to the Rhino in any way, CBS chose to include this misleading information in its report.
Yamaha was contacted for the CBS segment two months ago by Myron Levin, a freelance reporter with a long history of writing news stories that favor the plaintiffs’ bar. Yamaha provided a great deal of information to Mr. Levin, including responding to more than 40 written questions. Mr. Levin also conducted an hour-long interview with a Yamaha representative at Yamaha's offices in California. Yamaha did not agree to an on-air interview with the reporter, Armen Keteyian, because we could not be assured that such an interview would not be selectively edited and used in misleading ways with statements taken out-of-context given the obvious plaintiffs’ slant with which the CBS producers were developing their story.
Like the CPSC, Yamaha takes very seriously any reported Rhino-related accident, and Yamaha has fully cooperated in the agency’s investigation of the Rhino and its request for modifications. Yamaha will continue to work to promote safe and responsible use of the vehicles, including the active, ongoing development of standards for all recreational off-road side-by-side vehicles, including the Rhino.
Yamaha stands firmly behind the Rhino and will continue to vigorously defend the product against baseless claims and distortions, whether they be from plaintiffs’ law firms or biased, inaccurate media reports parroting these lawyers’ claims. The Rhino is a safe and useful off-road vehicle when driven responsibly by licensed operators aged 16 or older and according to the instructions and warnings in our on-product labels, owner’s manuals, and other safety materials.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit America's Most Diverse - Yamaha Motor Corporation, USA, Home.
###
SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.
Go to TruthAboutRhino.com for Accurate Information
CYPRESS, Calif. – August 4, 2009 – The following is an official statement from Yamaha Motor Corp., U.S.A., in response to the recent CBS News story. This statement can be attributed to Yamaha Motor Corp., U.S.A. Please go to Truth About Rhino for more information.
Safety drives everything we do at Yamaha. We are proud of the safety record and safety features of the Yamaha Rhino, which has skyrocketed in popularity due to its exceptional reliability, safety and versatility.
Over 150,000 Rhino owners have used the vehicles safely, including the U.S. military, border patrol, and a growing number of law enforcement agencies, fire fighters and other first responders. In fact, more than 99 percent of Rhino owners have operated their vehicles safely and responsibly over millions of hours of use. The Rhino has won virtually every “first in class†award and top safety ratings in independent reviews since its introduction.
The popularity of the Rhino, and the fact that it represents a new category of off-road motorized vehicles, has made it a target for some plaintiffs’ lawyers who increasingly use the Internet, television advertisements and the news media to attract clients. As the first trial dates approach in personal injury litigation in various courts, some law firms have embarked on a misleading publicity campaign to influence potential jurors and/or the outcomes of these cases, and to solicit potential clients. Yamaha will properly deal with these cases in the courtroom based on all the relevant evidence and a fair opportunity to be heard.
Unfortunately, these law firms successfully convinced CBS News to help further their disingenuous publicity campaign, and the network aired a story on the Rhino that included inaccurate, incomplete and false information.
To begin with, CBS featured an incident involving Justin Miller, but failed to mention that Mr. Miller was driving a heavily modified Rhino. As the photo of that Rhino posted on CBS's own website reveals and the investigating officer testified -- the Rhino Miller was driving had an extended cage structure, and what looks to be a back seat bolted to the rear cargo bed. The vehicle's owner signed a waiver for his purchase of a "Custom Rhino" stating that the vehicle has "additional third party parts and accessories not offered by the manufacturer" and releasing all claims against the dealer and "all other persons and entities" related to the purchase of the vehicle.
The CBS story also shows security camera footage of an incident involving Zach Murray, a former employee at a Yamaha dealership who is currently a plaintiff with his own pending lawsuit. In a post-incident letter to his employer, Mr. Murray wrote that he intentionally stepped out of the overturning vehicle. Although CBS was made aware of Mr. Murray's letter, they neglected to include mention of it in their story.
In addition, Mr. Murray was not wearing a seatbelt or a helmet. He was operating the vehicle on pavement then made a sharp, high-acceleration turn, and did not stay inside the vehicle.
A more complete version of the security camera tape shows two other vehicles being driven recklessly on the same stretch of pavement where the accident occurred, suggesting that an atmosphere of horseplay existed just prior to Murray's crash, and that the only reason for Murray to be making a sharp, high acceleration turn was to also engage in horseplay.
In a separate part of the story, CBS cites documents that discuss an early pre-prototype vehicle that had a different design than, and no relation to, the Rhino that is on the market today. Despite being told weeks ago that it would be false to imply that these documents relate to the Rhino in any way, CBS chose to include this misleading information in its report.
Yamaha was contacted for the CBS segment two months ago by Myron Levin, a freelance reporter with a long history of writing news stories that favor the plaintiffs’ bar. Yamaha provided a great deal of information to Mr. Levin, including responding to more than 40 written questions. Mr. Levin also conducted an hour-long interview with a Yamaha representative at Yamaha's offices in California. Yamaha did not agree to an on-air interview with the reporter, Armen Keteyian, because we could not be assured that such an interview would not be selectively edited and used in misleading ways with statements taken out-of-context given the obvious plaintiffs’ slant with which the CBS producers were developing their story.
Like the CPSC, Yamaha takes very seriously any reported Rhino-related accident, and Yamaha has fully cooperated in the agency’s investigation of the Rhino and its request for modifications. Yamaha will continue to work to promote safe and responsible use of the vehicles, including the active, ongoing development of standards for all recreational off-road side-by-side vehicles, including the Rhino.
Yamaha stands firmly behind the Rhino and will continue to vigorously defend the product against baseless claims and distortions, whether they be from plaintiffs’ law firms or biased, inaccurate media reports parroting these lawyers’ claims. The Rhino is a safe and useful off-road vehicle when driven responsibly by licensed operators aged 16 or older and according to the instructions and warnings in our on-product labels, owner’s manuals, and other safety materials.
About Yamaha Motor Corp., U.S.A.
Yamaha Motor Corporation, U.S.A. (YMUS), a leader in the motorsports market, offers the toughest, most capable and versatile ATV and Side-by-Side vehicles. The company’s ever-expanding line of products also include motorcycles, outboard motors, personal watercraft, snowmobiles, boats, outdoor power equipment, race kart engines, accessories, apparel and much more. YMUS products are sold through a nationwide network of more than 4,000 dealers in the United States.
Headquartered in Cypress, Calif., since its incorporation in 1977, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia. For more information on Yamaha, visit America's Most Diverse - Yamaha Motor Corporation, USA, Home.
###
SxS Vehicles are recommended for use only by licensed drivers age 16 years and older.
Hey you guys......check out this link! You can comment here, on CBS's own website - in response to the story!! 40 comments already - all but ONE FULLY supporting Yamaha and the Rhino!!!
Comments on: Yamaha's Rhino: For Some A Deadly Ride - CBS News
Comments on: Yamaha's Rhino: For Some A Deadly Ride - CBS News
