Inaugural Lucerna SCORE Baja 400 in Ensenada added to formidable 2019 SCORE World Desert Championship

Four-race series for cars, trucks, UTVs, motorcycles, quads will again feature all SCORE Baja races
2019 SCORE World Desert Championship Points Policy

ENSENADA, Baja California, Mexico—Already known as the ‘Desert Racing Capital of the World,’ Ensenada has added another jewel to its crown as SCORE International has announced a new race will be held in the growing sea-side port on the Pacific side of Mexico’s Baja California peninsula as part of the official four-race schedule for the 2019 SCORE World Desert Championship released today by SCORE.
Featuring all four races in Baja California, Mexico for the fourth time in the storied history of the World’s Foremost Desert Racing Series, the events will all be taped to air domestically as well as being syndicated internationally.

THE NEWEST
The Inaugural Lucerna SCORE Baja 400 in Ensenada, the newest event on the SCORE World Desert Championship schedule, to be held Sept. 18-22, 2019, will be the third SCORE race to be held in Ensenada.
The Lucerna SCORE Baja 400 is being held in 2019 between the vastly popular SCORE Baja 500 and the venerable season-ending SCORE Baja 1000.

All three Ensenada races on the 2019 schedule will start and finish in front of the iconic Riviera del Pacifico Cultural Center on Blvd. Costero (Mexico Highway No. 1)

–TITLE SPONSOR
In July, prominent Mexican hospitality company Lucerna Hotels & Resorts entered into a sponsorship agreement to be the Official Hotel of the SCORE World Desert Championship as well as title sponsor for the upcoming Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge in 2018 and the new Lucerna SCORE Baja 400 in 2019.
The new Hotel Torre Lucerna Ensenada, located on Highway 1 on the Northern outskirts of Ensenada will be the SCORE headquarters hotel for all SCORE Baja races in Ensenada starting with this November’s 51st SCORE Baja 1000.

THE TRADITIONAL
Recognized around the globe as two of the very top motorsports extravaganzas in the world that will also start and finish in Ensenada again in 2019, the 51st SCORE Baja 500 will be held May 29-June 2 and the season-ending 52nd SCORE Baja 1000, the Granddaddy of all Desert Races, will be held Nov. 19-24.

OPENER
The 2019 SCORE World Desert Championship season-opener for the seventh straight season will be the 33rd SCORE San Felipe 250, to be held April 3-7 on the Sea of Cortez side of Mexico’s majestic Baja California peninsula.

THE CAST
SCORE racing features the best competitors from all over the United States and as many as 30 total countries. Races include classes for Pro and Sportsman cars, trucks, UTVs, motorcycles and quads.

SCORE COMMENTS
“SCORE continues to build the operational and marketing assets of the SCORE World Desert Championship and our 2019 schedule will include the SCORE Baja Triple Crown races along with the exciting debut of the new Lucerna SCORE Baja 400,” said Roger Norman, CEO and President of SCORE International. “Mexican races are the cornerstone of SCORE and to have all four races south of the border for the fourth time in history is a distinct honor and a wonderful privilege. We welcome the challenge to add to the illustrious SCORE Baja racing legacy.”

THE SHOW
“With the diligence and creativity of award-winning BCII TV, SCORE has had a continuing viable domestic television package as well as with our expanding international syndication platform,” commented Jim Ryan, SCORE Sales and Marketing Director. “The highly successful live-feed programming and SCORE app, social media growth and the SCORE Journal digital magazine and website’s unprecedented viewer/reader growth have continued to expand the exposure for SCORE races, racers and sponsors to our global fan base.”

2019 SCHEDULE
Here is the schedule for the four-race 2019 SCORE World Desert Championship which is being held in Baja California, Mexico and for the fourth consecutive year all races:
· 33rd SCORE San Felipe 250, April 3-7, San Felipe, Mexico
· 51st SCORE Baja 500, May 29-June 2, Ensenada, Mexico
· Inaugural Lucerna SCORE Baja 400, Sept. 18-22, Ensenada, Mexico
· 52nd SCORE Baja 1000, Nov.19-24, Ensenada, Mexico

2019 POINT TITLES
In order to earn a 2019 SCORE World Desert Championship class point title, SCORE has all four races counting in the season point standings and each driver/rider of record must start and/or finish all four races. With one substitute driver allowed for the year, the driver/rider of record must start all four races to qualify for a season point championship, and no substitute driver/rider of record will be allowed for the 52nd SCORE Baja 1000.

2018 REMAINING SKED
· Lucerna Hotels & Resorts Tijuana 22nd SCORE Desert Challenge, Sept. 19-23, Tijuana, Mexico
· 51st SCORE Baja 1000, Nov.14-18, Ensenada, Mexico

SCORE JOURNAL
The SCORE Journal, which launched in 2015, is published as 12 monthly online digital magazines, which includes five print editions that are available as the SCORE race programs at the four events that comprise the SCORE World Desert Championship and another print edition for the annual SCORE Awards Night in December.

The SCORE Journal Monthly Digital Magazine features exclusive editorial, enhanced race action videos, expanded and interactive race coverage, interactive product reviews, insider interviews with drivers, tech stories, driver and team profiles, race narratives and analysis, exclusive long and short form video programming, race results, updated stats, studio photography, class overviews, unmatched access to SCORE’s historical archives and much, much more.

SCORE SPONSORS…
Official SCORE Sponsors: BFGoodrich Tires-Official Tire, Monster Energy-Official Energy Drink, King Shocks-Official Shock Absorber, Polaris RZR-Official UTV, RACELINE Wheels-Official Wheel, VP Racing Fuels-Official Fuel, Lucerna Hotels & Resorts-Official Hotel and race title sponsor, Wide Open Excursions-Official Arrive and Drive Company, Crystal Bay Casino-Official Casino.
SCORE Official Partners: PCI Race Radios, 4 Wheel Parts, The Satellite Phone Store, Satellite Del Norte.
Additional SCORE Associate Partners: Proturismo Ensenada, Baja California Secretary of Tourism, Mexicali Ayuntamiento, COTUCO Mexicali/San Felipe, Cruz Roja Mexicana, Corporate Helicopters, McKenzie’s Performance Products, Advanced Color Graphics.
Lucerna Hotels & Resorts 22nd Tijuana SCORE Desert Challenge Special Partners: XXII Ayuntamiento de Tijuana, Baja California State Secretary of Tourism, Comite de Turismo and Convenciones, Comite de Marcadotecnia Turistica, Lucerna Hotels and Resorts, Asociacion de Hoteles del Noroeste.

For more information regarding SCORE, visit the official website of the SCORE World Desert Championship at www.SCOREInternational.com.


2019 SCORE World Desert Championship Schedule of Events

33rd SCORE San Felipe 250
April 3-7
April 3 – On-site Racer Registration opens
April 4-5 – Tech & Contingency (two days)
April 6 – Start of the SCORE San Felipe 250
April 7 – SCORE San Felipe 250 Awards
San Felipe, Baja California, Mexico
Single Loop Race

51st SCORE BAJA 500
May 29 – June 2
May 29 – On-site Racer Registration opens
May 30-31 – Tech & Contingency (two days)
June 1 – Start of the SCORE Baja 500
June 2 – SCORE Baja 500 Awards
Ensenada, Baja California, Mexico
Single Loop Race

Inaugural Lucerna SCORE Baja 400
September 18-22
September 18 – On-site Racer Registration opens
September 19-20 – Tech and Contingency (two days)
September 21 – Start of the Lucerna SCORE Baja 400
September 22 – Lucerna SCORE Baja 400 Awards
Ensenada, Baja California, Mexico
Single loop race

52nd SCORE Baja 1000
November 19-24
November 18 – On-Site Racer Registration opens
November 20-21 – Tech and Contingency (two days)
November 22 – Start of SCORE Baja 1000
November 24 – SCORE Baja 1000 Awards
Ensenada, Baja California, Mexico
Single Loop Race

www.score-international.com

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