Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die. RJ Anderson is constantly driving on the edge of consequence in the XP1K series. XP1K3 was no different. The “Sound and Fury” edit brings that consequence to life giving you a behind the scenes look at the crashes and failures when testing a scene!

The XP1K viral film series has amassed more than 16 million views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized, branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.

More than a year of planning went into the development and execution of the “XP1K3” campaign. It took the build team of 15, more than a month to weld, stack, cut, bend and fabricate the custom playground with multiple obstacles. The Mad Media crew of 40 then spent 14 days on location battling dust, rust, rain, mud and fog to capture each of their incredible imagined obstacles.

Keep track of all the XP1K3 news and information at www.XP1K3.com

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©2016 ALL RIGHTS RESERVED // A UTVUNDERGROUND PRODUCTION
Polaris Industries, BFGoodrich Tires, and Monster Energy are not responsible for the content in this video.
Polaris RZR™ is a registered trademark of Polaris Industries Inc.

Adult models – 16 and older. Be sure to get safety training. The vehicle displayed in this video is not intended for on-road use. Driver must be 16 years old with a valid driver’s license. Passenger must be 12 years old, and tall enough to use hand holds and plant feet firmly on floor. Always use cab nets, wear seatbelts, helmets, eye protection, and protective clothing. Do not operate on public roads. Avoid excessive speeds, sharp turns, and difficult terrain. Riding and alcohol/drugs don’t mix! Never carry more than the appropriate amount of passengers. Follow all warnings/instructions in owner’s manuals and on product. UTV Underground, Mad Media and their affiliates are not responsible for injuries that may occur from emulating or copying the riding, driving, or stunts performed in this video. Visit www.rohva.org for more information on safe operation off-road vehicles.

 

UTVUnderground.com Presents: RJ Anderson XP1K3 

The heavily anticipated offroad viral video “XP1K3” was launched today via UTVUnderground.com. The third installment of the wildly successful film franchise features the driving skills of three time offroad champion, RJ Anderson. UTVUnderground.com and motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” hit the launch button this morning after debuting the new video to a crowd of over five thousand at Polaris Camp RZR West, in Glamis, California over the weekend. The video launched worldwide today, in conjunction with the opening day of the Specialty Equipment Market Association trade show (SEMA). It is also premiering in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick up a free XP1K3 shirt while supplies last.

XP1K3 is six minutes of full throttle, turbo powered, mind bending offroad action! RJ Anderson fearlessly attacks massive jumps, high speed drifts, and treacherous man made terrain in his custom 200 horsepower RZR XP Turbo. XP1K3 was shot in the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards and features an array of massive manmade obstacles spread out over six locations near Youngstown, Ohio. Tony Vanillo and his team of dirt and ramp engineers at OffRoad Management Group brought the insane obstacle course to life.

“For our third installment of the XP1K franchise, we put RJ in a variety of urban decay settings and created some incredibly challenging stunts. His car control for this chapter had to be spot on and it was. There were no airbags to jump into or safety wires to catch him. RJ executed all of these stunts for real. This is not Hollywood! There is no CGI lot’s of real smoke, but no mirrors! And no other machine on the planet can do what we dreamed up it had to be a RZR. ,” stated CoDirector Matt Martelli.

XP1K3 | RJ Anderson

The XP1K viral film series has accrued more than 16 million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized, branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.

“I am stoked to finally share XP1K3 with the world! I think people are going to be blown away. To be honest, I wasn’t sure if I could pull off all of these stunts! It’s crazy to think we accomplished this all on the Polaris RZR platform,” stated XP1K3 star and offroad Champion, RJ Anderson.

XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, Fuel Customs and Next Level Motorsports / Aluminum.

Directed by The Martelli Brothers – Produced by UTVUnderground.com & Mad Media
Photography by Mad Media

 

See the XP1K3 RZR Feature Vehicle Story Here: XP1K3 FEATURE VEHICLE

To learn more about XP1K3 and see all of the videos and photos surrounding the campaign visit: www.XP1K3.com

About UTVUnderground.com
UTVUnderground.com is the worlds fastest growing all inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the goto site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

About RJ Anderson
RJ Anderson is part of the new breed of offroad racers. Beginning his 4wheel offroad racing career at the age of 14, RJ is well ahead of the curve. Fast forward and now at age 22 RJ is a professional short course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, SuperLite Challenge Cup Winner, TORC series Rookie Of The Year, Pro2 Rookie of the year and a Two time ProLite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of offroad racing. See more at www.RJ37.com

RJ Anderson’s “XP1K3” Launches November 3rd via UTVUnderground.com
The newest installment of the wildly successful Polaris RZR film franchise in its final stages

San Diego, CA – October 21st, 2015 – The highly anticipated third installment of RJ Anderson’s mind bending viral off-road video series has completed production and is currently in final stages of editing. In the latest of the XP1K series, The Martelli Brothers and their production team, Mad Media, created an array of massive man made obstacles spread out over six locations in and around the Youngstown, Ohio area. Mad Media chose the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards as the backdrop to showcase RJ Anderson’s skillful car control and death defying stunts.

XP1K3 | RJ Anderson

 

“Youngstown offered a perfect atmosphere for this project. The town’s film friendly environment and industrial history created a visually rich environment with great contrast to showcase the scale and risk involved in these stunts. We can’t wait to share this project with the world. People are going to be blown away!” stated Mad Media COO and Co-Director, Josh Martelli.

XP1K3 | RJ Anderson

 

The XP1K viral film series has accrued more than 16 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized-branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.

XP1K3 | RJ Anderson

Off-Road racing champion RJ Anderson again piloted the UTVUnderground.com custom built XP1K3 RZR XP Turbo outfitted with BFGoodrich Baja T/A KR2 UTV Tires. The full length XP1K3 video is set to debut in front of a live audience at the 2015 Camp RZR West event this Halloween weekend in Glamis, CA. The following Tuesday, the video will launch worldwide on November 3, in conjunction with the opening day of SEMA. It also will appear in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick a free XP1K3 shirt while supplies last.

2015-utvunderground-presents-rj-anderson-xp1k3-feature-vehicle001

XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, and Next Level Motorsports / Aluminum.

Directed by The Martelli Brothers – Produced by Mad Media
Photography by Mad Media

See the XP1K3 RZR Feature Vehicle Story Here: XP1K3 FEATURE VEHICLE

To learn more about XP1K3 and see all of the videos and photos surrounding campaign visit: www.XP1K3.com

About UTVUnderground.com
UTVUnderground.com is the worlds fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

About RJ Anderson
RJ Anderson is part of the new breed of off-road racers. Beginning his 4-wheel off-road racing career at the age of 14, RJ is well ahead of the curve. Fast-forward and now at age 22 RJ is a professional short-course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, Super-Lite Challenge Cup Winner, TORC series Rookie Of The Year, Pro-2 Rookie of the year and a Pro-Lite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of off-road racing.
See more at www.RJ37.com

UTVUnderground.com to Release RJ Anderson’s “XP1K3” This Fall
Polaris RZR to Sponsor Part 3 of the Wildly-Successful Film Franchise

San Diego, CA – UTVUnderground.com today announced that the third installment of the Polaris branded viral film campaign dubbed “XP1K3” is currently in production. UTVUnderground has, once again, tapped motorsports directing heavyweights “The Martelli Brothers” and their production team Mad Media to produce the next barrage of content, due out this fall. Off-road racing champion RJ Anderson will return to the driver’s seat and once again show the world what is possible on the Polaris RZR platform.

The XP1K viral film series has accrued more than 16 Million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized-branded video campaign has made hundreds of millions of impressions worldwide, redefining the sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.

xp1k3-rj-anderson-01

Anderson will pilot the all-new, UTVUnderground.com custom built “XP1K3 RZR” which is based on the new Polaris RZR XP® Turbo EPS platform, but has been heavily modified, especially to suit the demands of this daunting project. Mark Holz of Holz Racing Products has built and assembled two sister vehicles from top to bottom, which include a myriad of HRP parts such as a hand-made roll cage, chassis and suspension, and the all-new RacePak iQ3 data-logger dash cluster, made specifically for the RZR. The new engines will be modified by Muzzys Performance and K&T Performance who will work in collaboration to take the all-new Polaris Turbo engine well beyond its already impressive stock performance. Walker Evans Racing will return and provide their industry leading shock and wheel packages that have been so critical during the filming of the XP1K series. They also will provide mechanical support during production. Rigid Industries has joined the project, and will supply a host of LED lighting products including the new “Rigid Capture” which mounts a GoPro in the center of a dual row LED light bar. And BFGoodrich, the biggest name in off-road tires, has signed on as a major partner for XP1K3 as well. The XP1K3 RZRs will be outfitted with the all new “Baja T/A KR2” UTV Tires, which provide superior traction and unmatched durability.

“The Polaris RZR platform has, once again, surged to the head of the pack with the introduction of the new 144 horsepower Polaris RZR XP® Turbo EPS. We have followed suit with the most impressive RZR build to date. These vehicles are unmatched in both their design and performance and are the perfect tool for Anderson to push the boundaries of precision off-road driving for XP1K3. With The Martelli Brothers and Mad Media at the helm, we are ready to raise the bar yet again,” said Joey DiGiovanni, CEO of UTVUnderground.

xp1k3-rj-anderson-02 xp1k3-rj-anderson-04

The production powerhouse Mad Media has locked down a brand new location for the filming of XP1K3, this time taking the viewer into an industrial wasteland as the backdrop for the forthcoming film.

“Part of the fun of producing these films is conceptualizing where to take Anderson and these incredible machines and what stunts to execute when we shoot,” said Joshua Martelli, COO of Mad Media and the series co-director. “This time around we’ve found a spot that literally looks like the Earth a few thousand years from now, if it were reclaimed by Mother Nature. It’s the perfect backdrop for showing the scale and consequences of the stunts we have drawn up. The structures and landscape also allow us to showcase the capabilities of the RZR and Anderson’s skill and car control as a driver. It’s going to blow our fans away.”

The first teaser for XP1K3 was released today and shows Anderson wandering through an abandoned industrial complex while visualizing stunts, culminating with a Houdini style machine reveal.

xp1k3-rj-anderson-05

“Anderson is one of the most talented drivers we have ever worked with. He has the perfect balance of raw talent and gut instinct that it takes to execute a project like this. My brother and I have been working on ideas for XP1K3 for more than three years, since we first created the project. We are excited to finally get into production and create another mind-bending film,” said Matt Martelli, CEO of Mad Media.

The full length XP1K3 video is set to debut in front of a live audience at the 2015 Camp RZR West event, this Halloween weekend in Glamis, Calif. From there, the video will launch worldwide on November 3, in conjunction with the opening day of SEMA. It also will appear in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZRs. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close and photograph it.

To learn more about XP1K3 and see all of the videos and photos surrounding campaign visit: www.XP1K.comwww.XP1K2.com and www.XP1K3.com.

About UTVUnderground.com
UTVUnderground.com is the worlds fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UV news and information.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

About RJ Anderson
RJ Anderson is part of the new breed of off-road racers. Beginning his 4-wheel off-road racing career at the age of 14, RJ is well ahead of the curve. Fast-forward and now at age 22 RJ is a professional short-course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, Super-Lite Challenge Cup Winner, TORC series Rookie Of The Year, Pro-2 Rookie of the year and a Pro-Lite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of off-road racing.