UTVUnderground.com Presents: RJ Anderson XP1K3
The heavily anticipated offroad viral video “XP1K3” was launched today via UTVUnderground.com. The third installment of the wildly successful film franchise features the driving skills of three time offroad champion, RJ Anderson. UTVUnderground.com and motorsports production powerhouse Mad Media led by directing team “The Martelli Brothers” hit the launch button this morning after debuting the new video to a crowd of over five thousand at Polaris Camp RZR West, in Glamis, California over the weekend. The video launched worldwide today, in conjunction with the opening day of the Specialty Equipment Market Association trade show (SEMA). It is also premiering in a special screening area within BFGoodrich Tire’s SEMA booth, alongside one of the custom built XP1K3 RZR XP Turbo cars. Visitors to the BFGoodrich booth will have the opportunity to see the vehicle up close, photograph it, get signatures from RJ Anderson, and pick up a free XP1K3 shirt while supplies last.
XP1K3 is six minutes of full throttle, turbo powered, mind bending offroad action! RJ Anderson fearlessly attacks massive jumps, high speed drifts, and treacherous man made terrain in his custom 200 horsepower RZR XP Turbo. XP1K3 was shot in the post apocalyptic dystopian decay of abandoned steel mills, old factories, and train yards and features an array of massive manmade obstacles spread out over six locations near Youngstown, Ohio. Tony Vanillo and his team of dirt and ramp engineers at OffRoad Management Group brought the insane obstacle course to life.
“For our third installment of the XP1K franchise, we put RJ in a variety of urban decay settings and created some incredibly challenging stunts. His car control for this chapter had to be spot on and it was. There were no airbags to jump into or safety wires to catch him. RJ executed all of these stunts for real. This is not Hollywood! There is no CGI lot’s of real smoke, but no mirrors! And no other machine on the planet can do what we dreamed up it had to be a RZR. ,” stated CoDirector Matt Martelli.
The XP1K viral film series has accrued more than 16 million aggregate video views across YouTube, Facebook and Instagram so far, and has been watched in more than 70 different countries. The adrenalized, branded video campaign has made hundreds of millions of impressions worldwide, redefining the Sport Utility Vehicle (UTV) and Side-by-Side (SxS) market.
“I am stoked to finally share XP1K3 with the world! I think people are going to be blown away. To be honest, I wasn’t sure if I could pull off all of these stunts! It’s crazy to think we accomplished this all on the Polaris RZR platform,” stated XP1K3 star and offroad Champion, RJ Anderson.
XP1K3 is sponsored by Polaris RZR, BFGoodrich Tires, Monster Energy, Walker Evans Racing Shocks and Wheels, Holz Racing Products, Muzzys Performance Products, K&T Performance, Mastercraft Safety, Impact Race Products, STM Motorsports, Proline Wraps, Benchmark Performance, Dyno Jet / Power Commander, Fuel Customs, Johnny K Powersports, Redline Racing, Fuel Customs and Next Level Motorsports / Aluminum.
Directed by The Martelli Brothers – Produced by UTVUnderground.com & Mad Media
Photography by Mad Media
See the XP1K3 RZR Feature Vehicle Story Here: XP1K3 FEATURE VEHICLE
To learn more about XP1K3 and see all of the videos and photos surrounding the campaign visit: www.XP1K3.com
UTVUnderground.com is the worlds fastest growing all inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the goto site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UTV news and information.
About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.
About RJ Anderson
RJ Anderson is part of the new breed of offroad racers. Beginning his 4wheel offroad racing career at the age of 14, RJ is well ahead of the curve. Fast forward and now at age 22 RJ is a professional short course racer, Pro UTV champion, Pro UTV Driver Of The Year, Pro UTV Baja 1000 race winner, SuperLite Challenge Cup Winner, TORC series Rookie Of The Year, Pro2 Rookie of the year and a Two time ProLite Champion. Racing is what RJ loves to do; working to be the best is a passion for him, and winning is his goal. There is no doubt that RJ Anderson is part of the bright future of offroad racing. See more at www.RJ37.com
Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die. “XP1K2” is a seven-minute onslaught of intense off-road road action, set in a massive 600-acre forest near Mt. Baker, Washington. The video stars Off-Road Racing Champion RJ Anderson, driving a custom Holz Racing built Polaris RZR XP 1000 Side-by-Side (SxS), complete with a Polaris ProStar® 1000 Muzzys Performance engine and custom Walker Evans Racing shocks. The “XP1K2” crew, including Tony Vanillo and his team of dirt and ramp engineers at the Off-Road Management Group, transformed the remote wooded location into a stunning array of creative obstacles, which included more than 20 natural terrain and man-made works of (terrifying) art. Spoiler alert – RJ Anderson reclaims the world record for a distance jump in a SxS – and does so by clearing a death-defying 100-foot gap!
More than a year of planning went in to the development and execution of the “XP1K2” campaign. It took the build team of 10, more than a month to carve out the heart-stopping playground as multiple obstacles featured hand built “ladder trail” which required two to three days each to weld, cover in wood and secure safely. The Mad Media crew of 40 then spent 14 days on location battling wind, rain, mud and fog to capture each of their incredible imagined obstacles.
Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die. “XP1K2 The Directors Cut” is a five-minute barrage of intense action, outtakes, alternate angles, and behind the scenes shots that have never been seen before now. The Martelli Brothers (Matt and Joshua Martelli) hand selected and edited this rare footage to an over-the-top industrial soundtrack by Paul Oakenfold and XZIBIT.
Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die. “XP1K2 The Story” is a behind the scenes look at the making of XP1K2. See how The Martelli Brothers, Mad Media, UTVUnderground and RJ Anderson all came together to make the most progressive and intense off-road video of all time. Includes new action shots, outtakes, alternate angles, and behind the scenes clips that have never been seen before. Hear RJ Anderson talk about overcoming the fear of attempting the massive world record jump and “Wall of Death”. XP1K2 The Story is the inside scoop on all of the carnage!
UTVUnderground.com had the honor of once again working with off-road racing champion RJ Anderson in building him a custom Holz Racing built Polaris RZR XP 1000 Side-by-Side (SxS), complete with a Polaris ProStar® 1000 Muzzys Performance engine and custom Walker Evans Racing shocks. In this BREAKDOWN, RJ gives us the low down on his new 2014 Polaris RZR XP1000!
Professional Driver. One-Of-A-Kind Heavily Modified Vehicle. Do Not Attempt. You Could Die. The XP1K2 GoPro Edit is a collection of all the coolest shots and most unique angles captured with our fleet of GoPro Cameras.
Keep track of all the XP1K2 news and information at www.XP1K2.com
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©2015 ALL RIGHTS RESERVED // A UTVUNDERGROUND PRODUCTION
Polaris Industries is not responsible for the content in this video.
Polaris RZR™ is a registered trademark of Polaris Industries Inc.
Adult models – 16 and older. Be sure to get safety training. The vehicle displayed in this video is not intended for on-road use. Driver must be 16 years old with a valid driver’s license. Passenger must be 12 years old, and tall enough to use hand holds and plant feet firmly on floor. Always use cab nets, wear seatbelts, helmets, eye protection, and protective clothing. Do not operate on public roads. Avoid excessive speeds, sharp turns, and difficult terrain. Riding and alcohol/drugs don’t mix! Never carry more than the appropriate amount of passengers. Follow all warnings/instructions in owners manuals and on product. UTV Underground and their affiliates are not responsible for injuries that may occur from emulating or copying the riding, driving, or stunts performed in this video. Visit www.rohva.org for more information on safe operation off-road vehicles.
San Diego, CA 10/1/14
RJ Anderson’s XP1K2: Side-by-Side Off-Road Viral Film Now in Production
In 2013, UTVUnderground launched the first-ever branded viral film campaign for the Side-by-Side (SxS) industry. The campaign was dubbed “XP1K”, and brought together Polaris RZR, producers Mad Media, directors the Martelli Brothers and starred off-road racing champion RJ Anderson. XP1K took the SxS world by storm, and racked up an impressive 1.5 million YouTube views and over half a billion impressions world wide, making it the largest campaign of its kind for the UTV / SxS market. UTVUnderground is proud to announce the second installment of the campaign, “XP1K2” is currently in production.
UTVUnderground brought the same team together to produce a new mind-bending installment in the XP1K series. Anderson will return to pilot the all-new, custom-built Holz Racing XP1K2 SxS, which will feature a ProStar®1000 engine modified by Muzzys Performance, newly-designed Holz Racing suspension, and custom Walker Evans racing shocks. UTVUnderground assembled the best team to complete the project. They started with the best machine, the RZR® XP 1000, the best driver in the world, RJ Anderson and complemented it with the best producers and directors, Mad Media.
“In XP1K the driver, machine and location were all stars. The combination of Anderson’s driving skill, the impeccable performance of the RZR and unique location, alongside The Martelli Brothers amazing vision and film talents took our campaign to another level. Now, the pressure is on to deliver something bigger and better! With Polaris putting emphasis back into the trail ride segment for their 2015 model year launch, we felt it only fitting to take XP1K2 into an environment that everyone could relate to. Together, we made the decision to develop the ultimate off-road trail run in a SxS, and while I can’t give away any secrets for what we have planned, I will say don’t let the beautiful woods fool you, things are about to get crazy,” said Joey DiGiovanni, CEO of UTVUnderground.
For XP1K2, Mad Media and UTVunderground have developed a stunning array of creative obstacles and death-defying stunts. They have transformed a private, 600-acre tree farm near Mt. Baker, Washington, into a mix of natural terrain trails, massive dirt jumps and more than twenty jaw-dropping man-made obstacles. Tony Vanillo and his team at the Off-Road Management Group have returned to oversee the massive construction and engineering effort – with a focus on driver safety.
“For Polaris, XP1K is more than just a thrilling video; it’s a unique way to showcase the excitement of RZR to millions and millions of people across the globe. The feeling you get watching XP1K is similar to the feeling you have driving a RZR, even though you’ll never drive like Anderson or ride on courses shown in the video, it speaks directly to that unbridled freedom-loving spirit of adventure in every off-roader. That’s what RZR stands for, and why we’re excited for the next installment in the XP1K series,” stated Polaris’ Off-Road Senior Marketing Manager Jason DiFuccia
Producing a project like XP1K2 is no small undertaking. More than an entire year of planning has gone into developing the concept for this year’s campaign. XP1K2 must meet the high expectations that SxS fans around the world now have. To make this happen, the team at Mad Media will once again tap the crew, equipment and techniques they have perfected over the course of their 20 years of film production experience. Conceptualizing the creative, set design, stunt list, site construction as well as cinematography and editing are all on the shoulders of the Mad Media team. In addition, Mad Media will also take the lead in working with UTVUnderground and Polaris in launching the campaign to the world.
“Our mission is to take the best drivers and vehicles we can find, put them in the most exciting locations on the planet and create compelling films that thrill audiences worldwide. That’s why Josh and I fell in love with motorsports originally, because it captured our imaginations and left us hungry for more,” said Matt Martelli, CEO of Mad Media.
This year the team plans to unveil XP1K2 in front of a live public audience at the Polaris Camp RZR Glamis event, Halloween weekend, in Glamis Dunes, Calif. The audience will get to see, hear and feel XP1K2 in its entirety at one of the largest ride events of the year! Then, the clip will go live November 4 to the world. Subsequent clips including a Director’s Cut (music), GoPro clip and “Making Of” film are in the works as well. For more information on XP1K2 visit UTVUnderground.com or www.xp1k2.com.
UTVUnderground.com is the worlds fastest growing all-inclusive UTV website, that features content and articles by both enthusiasts and manufacturers alike. In a mere six years, it has become the go-to site for all the latest news and entertainment surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.com for their daily dose of UV news and information.
About Polaris Industries
Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufacturers and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles. Polaris is among the global sales leaders for both snowmobiled and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Axiam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris engineered Parts, Accessories and Apparel, Klim branded apparel and ORV accessories under the Kolpin and Cycle Country brands. Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII”, and the Company is included in the S&P Mid-Cap 400 stock price index. Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.