As part of their sponsorship of the 2024 UNLTD Off-Road Racing Series, Mint 400 officials are pleased to welcome Rigid Industries to the 2024 BFGoodrich Tires Mint 400. Rigid’s line of high-performance LED lighting will be on display at the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 7, before top racers take on this year’s Great American Off-Road Race with Rigid lighting their way to the finish.

“Rigid Industries lights the way for many of off-road racing’s biggest names and events, and we’re thrilled to have them at the Mint 400,” said Mint 400 CEO Matt Martelli. “From the highest-performance racing vehicles to your pre-runner, play car, or even daily driver, Rigid has the lighting solutions you need. Don’t miss them at the Mint 400 Off-Road Festival or on the midway at Primm, and be sure to cheer on the top racers that they support all race weekend long!”

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Parker 400 Unlimited Truck SPEC winner Justin Davis headlines an extensive list of Rigid-backed racers in the Unlimited Race, including Unlimited Truck entries from BJ Baldwin, Unlimited Truck SPEC entries for Kyle Jergensen and CJ Faison, and a presence in both classes for Team Brenthel. In the Limited Race, top UTV racers like Mitch Guthrie, RJ and Ronnie Anderson, Marc Burnett, and Branden Sims are among those who will use Rigid Industries lights in their pursuit of glory.

Rigid Industries is the leader in high-performance LED lighting for off-road pick-up trucks, SUVs and off-road vehicles. The company was formed in 2004 and has facilities in Gilbert, Arizona, and focuses on manufacturing LED products for off-road, powersports, marine, agriculture, military and OEM markets. The technology utilizes patented hybrid optical reflectors that project light further than the standard TIR reflector. For more information on Rigid Industries, visit

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Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!


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