Mint 400 officials are thrilled to celebrate BFGoodrich Tires as title sponsor of the BFGoodrich Tires Mint 400 in 2024 for the eighth consecutive year. Including multiple years as presenting sponsor, the relationship between BFGoodrich Tires and the Mint 400 also celebrates its 10th anniversary this year. As always, BFGoodrich Tires will have a massive presence every aspect of the Great American Off-Road Race, from the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 7, to the start-finish midway in Primm as hundreds of drivers vie for victory on BFGoodrich’s line of off-road tires.

“Simply put: the Mint 400 isn’t the Mint 400 without BFGoodrich Tires,” said Mint 400 CEO Matt Martelli. “From all of their epic activations throughout race weekend to a winning streak that sits at 11 years and counting in the Unlimited Race, their presence is a signature of the event, and one of the most exciting parts of the experience for racers and fans alike. Be sure to spend some time at all the BFGoodrich spaces all weekend long to learn more about what makes them the premier tire brand in off-road racing before you watch their racers go for glory all weekend long!”

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No brand has been more successful in the history of the Mint 400 than BFGoodrich Tires, which boasts the most race victories of any tire brand in the legendary event. Last year marked the 11th consecutive year that the overall winner of the Great American Off-Road Race rode on BFGoodrich Tires, as Eric Hardin scored his first Mint 400 win in the Unlimited Race. He’ll be joined by multiple other past Mint 400 winners, including legends like Rob MacCachren and Justin Lofton, in the hopes of giving BFGoodrich Tires its 12th straight Unlimited Race win.

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BFGoodrich Tires will be omnipresent throughout the event, with major displays at both the Mint 400 Off-Road Festival and start-finish midway showcasing decades of racing success and innovative tire technology. That dominant presence extends to the race course, from the BFGoodrich Baja T/A KR3 that Hardin raced to victory in 2023 serving as the tire of choice for top Unlimited racers, to the BFGoodrich Baja T/A KR2 tire that many top UTV racers rely on to get them to the finish line.

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The Mint 400 festivities begin Wednesday, March 6th with the “11th Annual Mint 400 Vehicle Procession” and continue on Thursday, March 7th on historic Fremont Street with the “Mint 400 Off-Road Festival.” The festival will be open from 9 am to 6 pm under the Fremont Street Experience canopy and on Fremont Street East. Over 150 off-road vendors and exhibitors will display their products in front of a massive crowd of racers and enthusiasts, including nearly 500 race teams. The event is free to the public. Then on Friday, March 8th and Saturday, March 9th, the 56th Annual BFGoodrich Tires Mint 400 will host two days of thrilling racing from their official start/finish midway behind Buffalo Bill’s Hotel and Casino in Primm, NV. More information on the event for racers and spectators is available at, or follow the event on Facebook and Instagram.

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Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on

About BFGoodrich® Tires

With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 50 years of motorsports experience, BFGoodrich delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at, as well as on FacebookTwitter and Instagram at @BFGoodrichTires.

About UNLTD Off-Road Racing

The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.

About The Mint 400

The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide.  No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!


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