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The Mint 400 announced today Heat Wave Visual as the Official Sunglasses of The Mint 400. 2023 marks the ninth consecutive year that the brands have teamed up to produce custom sunglasses celebrating the Great American Off-Road Race. This year’s sunglasses feature the latest in Highly Visual™ technology: The Lazer Face. Utilizing a single cut lens structurally supported by a durable composite sub-frame, the Lazer Face melds state-of-the-art eyewear technology with the futuristic visions of our youth.
The Official Sunglasses of The Mint 400 feature logo inlays and logos printed on the outer temple, bold custom packaging, and a complementary microfiber cloth and carrying case. These collectibles features custom artwork of Nick Isenhouer’s #205 Unlimited Truck SPEC truck jumping through the flames at the Mint 400 finish line after winning The Great American Off-Road Race.
Heat Wave Visual’s special edition Mint 400 sunglasses are not only a stylish way to protect your vision out in the desert, they’re also the ultimate collector’s item, and all banded racers will receive a FREE pair from Heat Wave Visual.
“Heat Wave Visual’s custom Mint 400-branded sunglasses are an iconic part of our official merchandise,” said Mint 400 CEO Matt Martelli. “For nearly a decade, Justin and Doug have worked tirelessly to grow the Heat Wave brand into an industry leader, and their passion and commitment to the culture is evident in their support for racers, event activations and content creation, in addition to the sunglasses they produce. We know that their official Mint 400 sunglasses will be a hit every year.”
Heat Wave Visual® was founded in 2014 by Justin Hertel and Doug Karlson, who sought to bring something more to the table in the eyewear market. The brand sought to create an original, affordable and customizable sunglasses platform on a level never before offered.
“Heatwave is driven by a passion for design and customization. Whether it’s wrenching on cars, bikes, websites, graphics, whipping up some art, snapping photos or even making videos, we’re creators at heart,” said Heat Wave Visual CEO, Justin Hertel. “The Mint 400 brand has been an outlet for that creativity and we have together produced some awesome products over the years. We can’t wait to get back to the event!”
Heat Wave Visual’s popular display will be on hand once again at the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas on Thursday, March 9, before joining the race action in Primm on Friday and Saturday, March 10-11. Heat Wave’s custom Mint 400 sunglasses will be sold both on site and online via the Dirt Co. website.
For more information on Heat Wave Visual, visit www.heatwavevisual.com.