Monster Energy will return as a partner of the BFGoodrich Tires Mint 400 for 2024, event officials announced today. As part of the partnership, Monster Energy will be present throughout the Great American Off-Road Race, from the Mint 400 Off-Road Festival on Fremont Street in downtown Las Vegas to the race action itself in Primm. In addition, many of the drivers expected to go for the win in this year’s race will be backed by Monster Energy, The Beast Unleashed, and Nasty Beast Hard Tea.
“Monster Energy does so much for the sport of off-road racing, and we’re thrilled to have them as a major partner of the BFGoodrich Tires Mint 400 as a part of that support,” said Mint 400 CEO Matt Martelli. “From their presence on site to keep fans refreshed and entertained, to their support of the biggest names in the sport, few brands are more engaged with their activation. We can’t wait to see our fans loving all things Monster at this year’s Great American Off-Road Race!”
In the Unlimited Race, the Monster Energy colors will be present on Tim Herbst’s Unlimited Truck, Casey Currie’s Class 1 Unlimited entry, the 4400 Unlimited car of Shannon Campbell, and the Unlimited Truck SPEC machines of Donald “Cowboy” Cerrone and EJ and Thor Herbst. Cerrone will pull double duty in the UTV Pro Open class of the Limited Race, where he’ll be joined by the UTV Pro entries of multi-time Mint 400 winner Dustin “Battle Axe” Jones, Matt Burroughs, Marc Burnett, and Cameron Steele, as well as additional Monster-backed UTV racers Ricky Brabec and Sara Price.
In addition, Monster’s hard variant The Beast Unleashed and its sister brand, Nasty Beast Hard Tea, will also be represented in the Unlimited Race. Kyle Jergensen carries The Beast Unleashed colors in the Unlimited Truck SPEC class and will be looking for a class win after fighting for the top step of the podium in the Parker 400 in January. After carrying the Nasty Beast colors in UTV action in Parker, Christian Sourapas will return to the Unlimited Truck class with the brand to defend his Mint 400 overall podium from last year.
Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene and sport. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes and musicians represent. More than a drink, it’s the way of life lived by athletes, sports, bands, believers and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.
About UNLTD Off-Road Racing
The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.
About The Mint 400
The Mint 400 is the oldest and most prestigious off-road race in America, and is held each March in the treacherous foothills of Sin City. The multi-day event features a massive vehicle parade down the world famous Las Vegas Strip, a two day festival on historic Fremont Street, and two days of grueling off-road racing on a desolate and punishing 400-mile racecourse. Nearly 65,000 off-road and recreational enthusiasts come to watch 500 race teams in 50+ classes from 25 different states and 15 different countries go door to door, while the Livestream coverage is beamed to over 800,000 viewers worldwide. No other off road race allows fans the thrilling experience of watching the top off-road race teams from around the world battle for fame and glory, in a festival setting – complete with a luxury VIP section. The Mint 400 is “The Great American Off-Road Race”!
