I always say that it’s the people that make the culture, and that couldn’t be more true of Wes Miller. People know him mostly as a racer, but if you were into quads at all you knew of his culturally groundbreaking film series “Huevos” which can be credited for not only spawning the Freestyle quad moment but giving quad racers the credit they deserved. Wes is also one of the primary people who pushed UTV racing forward. We talk about the power of films and creativity in shaping a culture, and the early influences of action sports on motorsports.

In this clip, Wes talks about the value of marketing yourself as a brand and not just relying on race wins.

The full episode drops on Thursday at 2 p.m.!

Watch or Listen to the full episode on your favorite podcast network/player.

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